It’s no secret that celebrities like to dabble in different trades. Just yesterday, Yonge-Dundas Square featured a video advertisement for a project by new luxury condo developer Pharrell Williams. Now, Drake has decided to break into the cannabis scene.
On Tuesday, people across the city were mysteriously greeted with flower bouquets from Champagne Papi. Turns out this was a marketing effort by the rapper as he prepares to launch his new company — aptly titled after his 2017 mixtape ‘More Life.’
Staying well within the realm of the cryptic, Drake released a teaser video for his brand via Instagram. The words “Welcome to More Life Growth Co.” spin over top of what appears to be a greenhouse.
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BlogTO reported that, on Oct. 21, an application to register a trademark for “MORE LIFE GROWTH COMPANY” was filed with the Canadian Intellectual Property Office. As well, on Oct. 18, an almost identical application was filed by the same company based in Hollywood California — Dream Crew IP — with the United States Patent and Trademark Office.
In Canada, Drake must file his application on the “cannabis products and accessories, medical cannabis, THC and CBD” list under the category of “goods.” Additionally, in the United States, the rapper must trademark his brand as relating to “herbs for medicinal purposes,” “dried plants,” and “smoking pipes.” This is because cannabis is currently illegal on the federal level.
As of Nov. 4, Drake’s new company was marked as “formalized” on the Canadian Intellectual Property database. Rumour has it that he will make a formal announcement Thursday.
Drake has been the talk of the town in Toronto for weeks now, after gifting the entire Raptors team customized jackets and donning his own $150k customized ring. Looks like he’s not quite done with new ventures.