Real estate is a fast-moving, ever-changing industry.
Hot properties burn bright and then fade from view. Forgotten neighbourhoods are suddenly the height of chic. And the height of chic rarely, if ever, remains on top.
It’s tough to keep up, let alone communicate in such a dynamic market. But you always need to stay on top of the buzz.
So, with the help of Google Ngrams, which charts the frequency with which words are used in books going back to 1800, and Google Trends, which does the same for internet searches going back to 2004, Bisnow has helped the cause by identifying the top new buzzwords in real estate today.
Commit these to heart, as they will prove very useful in conversation (at least for the next couple of weeks).
When developers think big these days, they think locally. Placemaking is an incorporative approach to community building that uses and fosters the skills and character of the local community to help redefine neighbourhoods.
Committed to a general sense of neighbourhood wellness, the placemaking approach most often involves the planning and continued operation of these public spaces.
Densification is a term to describe how many people reside in a given area.
For years, there’s been a trend toward higher densification in urban areas, both commercially and residentially.
And with building cost concerns and real estate availability at a premium, densification issues are likely to proliferate.
3. Agile Workplace
An agile workplace is a professional environment that puts greater autonomy and flexibility in the hands of the worker.
In an agile workplace, the executive team does not dictate where or in what manner work is to be done, but rather, focuses exclusively on the outcomes. According to Bisnow, searches for the term ‘agile workplace’ have dropped by more than half over the past decade.
4. Innovation Hub
While innovation hubs began as incubators for tech start-ups, they’ve evolved into loosely defined collectives where all types of entrepreneurs can network and form partnerships, while sharing workspace and facilities.
Bisnow’s study suggests that searches for the term are growing in frequency with each passing year.
5. Experiential Retail
Experiential retail is a broad term for businesses using its store space to offer ‘experiences’ to customers.
In this way, retailers attempt to counter online competition by offering customers not just merchandise for purchase, but an experience that helps to foster a longer term relationship.
Based on an uptick in searches over the last few years, Bisnow concludes that experiential retail is continuing to grow in popularity.
The term ‘curated’ can mean a number of things specific to the real estate industry.
Developers and retail brokers closely curate the right type of retailers for their sites. It is also common for developers to play a role in curating the type of entertainment and activity that occupy the public spaces in their master-planned communities.
Real estate agents and prospective buyers are also curating the content available online, helping to facilitate the search for a new home.
7. Live Work Play
At its foundation, a live work play community is one that provides residents with housing, proximity to local employment and access to food and entertainment.
The term is definitely growing in popularity, with Bisnow citing the US and Canada as the countries most interested in exploring the idea online.
8. Smart City
Bisnow notes that the term ‘smart city’ is most popular in Singapore. And that’s no surprise, given the city’s advancements in urban planning and technology.
By definition, a smart city is one that uses technology to improve city services like energy, utilities and waste removal.
9. Prop Tech
The term prop tech describes the concerted and collective effort by various technologies to modernize antiquated elements of the real estate industry. Bisnow used Google Trends to mark a spike in usage of the term since May of 2016.
10. Location Location Location …
It’s not surprising that the term ‘location’ makes Bisnow’s list.
‘Location’ has been a real estate buzzword for nearly one hundred years, and the wisdom of the old adage ‘location, location, location’ transcends any trend in the market.
Location has never mattered more to the real estate industry, and searches on the term have climbed steadily since the dawn of the digital age.